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Chrissy Cruz M.Ed., ED.S.

Teaching Philosophy

As an educator specializing in mass communication, public relations, and social media marketing, my teaching philosophy is grounded in the principles of effective communication and professional practice. Drawing from over a decade of experience in university instruction, I am committed to nurturing an environment where students not only excel academically but also cultivate the communication skills essential for success in today's dynamic landscape.

At the heart of my approach lies a commitment to student-centered learning, acknowledging the diverse needs and aspirations within the field of communication. My educational background in mass communication, public relations and social media marketing inform my curriculum design and implementation of project-based learning. Additionally, my background as an artist deeply informs my pedagogical approach, providing a comprehensive understanding of visual communication, emerging media, and creative advertising. Through interactive lectures, case studies, and group projects, my students engage with industry-standard tools and real-world scenarios, gaining practical experience in crafting compelling messages and engaging diverse audiences. I leverage the transformative role of technology in shaping contemporary communication practices, integrating innovative tools like multimedia presentations and data analytics into my curriculum to prepare students for the digital demands of the industry.

As a Certified Adobe Creative Educator and Certified Apple Teacher, I leverage cutting-edge technology to enhance the learning experience and prepare students for the digital demands of the industry. By integrating tools such as Adobe Creative Suite and Apple products into my curriculum, I not only facilitate skill development but also foster creativity and digital literacy among my students. In today's digital age, social media has become a vital component of communication and branding strategies. In my teaching, I delve into the intricacies of social media dynamics, emphasizing authenticity, engagement, and audience segmentation. Through practical exercises, students learn to leverage social media platforms effectively to build brand identity, foster community engagement, and achieve strategic communication objectives. Advertising also holds a central role in shaping consumer behavior and public perceptions. In my courses, students are guided through the fundamentals of advertising strategy, creative concept development, and campaign execution. Through collaborative projects and real-world simulations, students gain firsthand experience in crafting persuasive advertising messages, conducting market research, and evaluating campaign effectiveness.

I am dedicated to nurturing the next generation of communicators, while fostering creativity and critical thinking. Through hands-on projects, e-portfolios, and experiential learning opportunities, I aim to cultivate curiosity, creativity, and collaboration among students. My ultimate goal is to empower my students to master the skills of strategic communication, while cultivating their creativity and design skills, ultimately ensuring they emerge as impactful contributors to the ever-evolving field of communication.

Image by Alexandre Van Thuan
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